Organize Blogging Goals to Enhance Online Presence

Today we’ll look at organizing your daily blogging goals. We will also focus on posting content in a way that helps develop your online reputation.

Organize Daily Blogging Goals

You’ll need an aid to help you remember what you have done, and with whom you have connected. Try organizing daily blogging goals with charts. This provides a visual aid to help you stay on target, conserve time, and track productivity.

You might want to set up a free dataset at Socrata. A learning curve is involved, but you will be able to create and store a huge spreadsheet-like chart that will be very efficient for the purpose of tracking daily blogging goals over a long period of time.

You can also utilize a bookmarking site, like Delicious, to assist organization. Use tags to list the sites you use most often, and link directly to them from one convenient place. For instance, I use:

• “myblogs” to tag all my blogs
• “blogdirec” to tag the blogging communities and directories I have joined

Be realistic about what the time you have available to work on the goals you set. It’s better to aim for consistency rather than prolific, but sporadic, activity. With practice, you’ll accomplish your daily blogging goals more smoothly and quickly. Increase your goals, or add new ones in the future, when you’re ready.

Posting Blog Content with Cross-Links

Encourage search engines to crawl you site by posting new content 3-5 times a week. TIP: Create several blogs and cross-link related posts whenever appropriate! This will strengthen your online presence, and lay the groundwork for a better PageRank by providing search engines with external links that lead to your site.

Consider your primary blog the hub. Secondary blogs are spokes on the wheel. Use simple blog services for your secondary blogs. For instance, Tumblr, Posterous, Squidoo, and Vox are great services for sub-niche and personal interest blogs. They beautifully lend themselves to short, quick posts featuring multimedia.

The following table illustrates a basic chart of blog posts and cross-links for a particular week. There are three rows devoted to each blog listed (the empty rows may appear compressed). If I achieve three posts per blog during the week, the “Post Title” column will be completely filled. If I manage to write posts that are related to another blog or a post at another blog, it will be noted in the “Cross-Link” column.

Blog Name	Post Title	9/30 – 10/6	Cross-Link
àlaBuzz	Organizing Daily Blogging Goals: Posts, Communities, Social Networking	10-4	Pets Are People Strange Art
Strange Art		9-30	Cliff-Hanger Dioramic Sculptures by Thomas Doyle

Creating a chart like this one reinforces your motivation to write a certain number of posts each week. It also reminds you to write occasional posts in your secondary blogs that relate to the topic of your main blog, thus creating cross-links.

Note that your secondary sub-niche or personal blogs should actually target a different audience than your primary blog. Then the cross-links from the secondary blogs will help to introduce new visitors to your primary blog who normally might not seek the information that they’ll find there. Should they discover the focus of your primary blog of interest, they may return!

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